Luovuuden puutarha - event concept
Project objectives:
Plan a start of the year event for new and returning design students.
Project challenges:
Creative solutions and inspiring event with tight resources
Management of a large group project
Cohesive team work
My role: Project leader of small team group & Shared leadership of entire class project
Special focus: Project management, scheduling, supporting teams, communication between parties, budgeting, presenting, concept ideation
Photo: Marika Ikonen
Tools & methods: creative workshop, brainstorming, moodboards, swimming lanes, customer journey map, Miro, Powerpoint
The concept:
A warm and welcoming start of the year event for all design students and staff in the “Garden of creativity”.
Theme: Autumn harvest in the garden of creativity.
Program included: Alumni speeches, project exhibitions, a dance and fashion collaboration number, garden games.
Graphic design: Niina Lyytikäinen, Anniina Poutiainen, Mona Leppäharju, Noora Heikkinen
Project phases:
Small teams create initial event concepts
kick-off with a creative “Think with your senses” -collage method
Miro-board concept ideation: moodboards, personas, program inspiration
Presenting team ideas, feedback and selection of theme(s) for further development
Forming of new task groups: graphic design, catering, program, communications and marketing, visual athmosphere and values / ethical matters + two project leaders
Delivering a thought out, ready to be executed event plan with graphic guidelines, secured program, catering, visual element instructions, ethical guides, safer space guide, schedule, budget and contact information.
Event executed by separate team
Key takeaways:
Managing a small team vs team of 30 people: responsibility, supporting, scheduling, communicating, presenting
Event planning phases
Communication between teams
Concept evolvement from original ideas to final product
Project gallery
Photo: Marika Ikonen
Image: Milla Hakkarainen
Photo: Marika Ikonen