MOOC-concept for Savonia University of Applied Sciences
Project objective:
Develop a concept for MOOC (Massive Open Online Courses) at Savonia University of Applied Sciences.
Project challenges:
1. differentiation from competitors
2. devising startegies to enhance student motivation for course completion
3. creating course structures or tools to enable effective time management for students.
mockup: rawpixel.com
Team: Katariina Valentin, Maiju Torkkeli, Lari Holappa
Special focus: Visual elements in prototype (manipulation of Adobe Stock images + creation of mascot illustration), expert interview on gamification and ideation of gamified elements and concepting of charity element. Equal participation in desk research, theme ideation and building prototype in Figma.
Our concept:
Gamified course packages to induce engagement in studies.
Guidance counselor function as an aid in study planning. Assists in scheduling and planning course completion. Includes accessibility settings
Appealing to shared values for a common good objective: By completing the entire course package, Savonia commits to donating to charity.
Used methods and tools
Desk research
Personas
Value proposition canvas
Brainstorming
How, Now, Wow
Bullseye
Interview
Usertesting
Workshops x 2
Miro
Illustrator
Figma wireframing & prototype
Canva (presentation)
Selected feedback
“The concept works! Motivates to study without you noticing it”
“Appealing to shared values, will differentiate from other providers. Donating to charity might be a good reason to opt for Savonia MOOC”
“Beautiful, motivating, clear, new”
Key takeaways
Figma prototyping
Concept presentation
Gamification
Organizing a remote workshop
Project gallery
